HANNAH ANASTASI

iHeartRadio (2015)

"Customize your life!"


Concept for a 15 second advert for Internet radio company, iHeartRadio.


I wanted to convey the message that everyday life can be enhanced by using the iHeartRadio App and that users can customize their playlists to suit their own individual tastes.



Music: "Disco Ball" by Stuart Bogie

Sound Effects: Freesound.org

CREATION

In 2015, iHeartRadio were on the hunt for filmmakers, producers, and cinematographers to create a 15 or 30 second video that captured the spirit of iHeartRadio. The brief stated we could draw inspiration from the brand messaging or come up with something that is completely fresh and alternative.


I took a chance and went with the latter, pitching a 15 second video that featured a very grumpy looking Lion whose work-life is enhanced apon discovering the customizable playlists available through the iHeartRadio App.


I wanted to create something that was both unusual and humorous that viewers would be sure to remember within the 15 second time limit. Something that would stand out against the overabundance of slick, humourless Advertisments that were quite popular at the time. So I decided to used stop-motion techniques and flat, paper puppets for a deliberately wonky style.

The end result? I rid myself of my phobia! And in the process, I also learnt a lot about what type of work-flow I would have to adopt to be able to produce higher quality animations as a one-woman studio in the future.