HANNAH ANASTASI
LG V20: Wide Angle Camera Lens Advertisement (2016)
"Life is good when you play more!"
A Looping stop-motion animation inspired by origami, created to advertise the LG V20's 120-degree wide angle lens feature. I was responsible for the concept, design, animation, editing and compositing. Design assets were created by hand, photographed and then animated in Photoshop.
Music
"Amazing Plan" by Kevin McLeod
Sound effects
freesound.org
Creation
The LG Mobile marketing team were in need of multimedia Animations and GIFs to showcase how their LG V20 wide angle cameras could benefit a user's everyday life. So long as one product shot was used and the tone of the piece was fun and playful, I was given free reign as far as the visual style was concerned.
I thought that the best way to communicate the idea of a widening lens feature would be to have an uneventful scene, that suddenly transforms into something exciting when the lens feature is enabled.
A rare event that people would want to record or capture on camera... like a meteor shower, or a whale sighting!
At first, I wanted to make 3-dimensional origami figures and shoot the scene on film, but instead opted for 2D paper models that I painted.
The way in which I folded and creased the paper gave the pieces a little relief so that when I did scan them, they appeared to look more three-dimensional than they actually were. I was then able to move the pieces around within Photoshop to create a frame-by frame stop-motion scene that could be inserted into the screen of the phone provided by LG.
I used a scan of some sandpaper for the background texture to imply a sandy beach.
After a few final tweaks from some feedback via a translator from LG's Headquarters, the final video was used across the companies Official Facebook pages and their Instagram account.
Animator | Director | Multimedia Artist
HANNAH ANASTASI