HANNAH ANASTASI
LG V20: Wide Angle Camera Lens Advertisement (2016)
"Life is good when you play more!"
A Looping stop-motion animation inspired by origami, created to advertise the LG V20's 120-degree wide angle lens feature. I was responsible for the concept, design, animation, editing and compositing. Design assets were created by hand, photographed and then animated in Photoshop.
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Music
"Amazing Plan" by Kevin McLeod
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Sound effects
freesound.org
Creation
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The LG Mobile marketing team were in need of multimedia Animations and GIFs to showcase how their LG V20 wide angle cameras could benefit a user's everyday life. So long as one product shot was used and the tone of the piece was fun and playful, I was given free reign as far as the visual style was concerned.
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I thought that the best way to communicate the idea of a widening lens feature would be to have an uneventful scene, that suddenly transforms into something exciting when the lens feature is enabled.
A rare event that people would want to record or capture on camera... like a meteor shower, or a whale sighting!
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At first, I wanted to make 3-dimensional origami figures and shoot the scene on film, but instead opted for 2D paper models that I painted.
The way in which I folded and creased the paper gave the pieces a little relief so that when I did scan them, they appeared to look more three-dimensional than they actually were. I was then able to move the pieces around within Photoshop to create a frame-by frame stop-motion scene that could be inserted into the screen of the phone provided by LG.
I used a scan of some sandpaper for the background texture to imply a sandy beach.
After a few final tweaks from some feedback via a translator from LG's Headquarters, the final video was used across the companies Official Facebook pages and their Instagram account.
Animator | Director | Multimedia Artist
HANNAH ANASTASI