for Microsoft and Curry's PC World (2017)
"Too many gadgets? So five years ago!"
Short animation commissioned via Talenthouse for Microsoft and Currys PC World's #SoFiveYearsAgo media campaign, to encourage women to upgrade their tech. The animation was hand-drawn on paper and then coloured digitally in Photoshop.
"Sunday Drive" by Silent Partner
Microsoft and Curry's PC World were in need of visual artwork that could convince female, middle-aged customers to upgrade their tech by highlighting how much tech can advance in just five years.
Keeping the target market in mind - but not wanting to make something that was too stereotypically feminine - I designed a pastel-coloured, hand-drawn before and after video, comparing a cluttered desk to a gadget free space.
I also made a GIF version of the design to demonstrate how the concept could look in a square format for sharing across social media platforms.
Concept & Creation
Microsoft selected my video submission, which was then used on the Curry's PC World official website and also featured on a few of their TechTalk articles.
Animator | Director | Multimedia Artist