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#SoFiveYearsAgo Advertisement 
for Microsoft and Curry's PC World (2017)

"Too many gadgets? So five years ago!"


Short animation commissioned via Talenthouse for Microsoft and Currys PC World's #SoFiveYearsAgo media campaign, to encourage women to upgrade their tech. The animation was hand-drawn on paper and then coloured digitally in Photoshop.



"Sunday Drive" by Silent Partner

Sound effects

Microsoft and Curry's PC World were in need of visual artwork that could convince female, middle-aged customers to upgrade their tech by highlighting how much tech can advance in just five years.


Keeping the target market in mind - but not wanting to make something that was too stereotypically feminine - I designed a pastel-coloured, hand-drawn before and after video, comparing a cluttered desk to a gadget free space. 

I also made a GIF version of the design to demonstrate how the concept could look in a square format for sharing across social media platforms.

#SoFiveYearsAgo GIF for Currys PC World.

Concept & Creation

Microsoft selected my video submission, which was then used on the Curry's PC World official website and also featured on a few of their TechTalk articles.

Animator | Director | Multimedia Artist


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