Microsoft and Curry's PC World were in need of visual artwork that could convince female, middle-aged customers to upgrade their tech by highlighting how much tech can advance in just five years.

Keeping the target market in mind - but not wanting to make something that was too stereotypically feminine - I designed a pastel-coloured, hand-drawn before and after video, comparing a cluttered desk to a gadget free space. 

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I also made a GIF version of the design to demonstrate how the concept could look in a square format for sharing across social media platforms.